China
Explore content tagged with China. 324 items available.
How Fanqi Jewelry Built Its Brand on a Romance Strategy
How jewellery brand Fanqi grew in 2023 on romance-driven storytelling and a Gen Z omnichannel strategy, a case study in China jewellery brand-building.
China Kitchen ACs and Portable Appliances: Two Rising Niches
Kitchen air conditioners reached CN¥ 1.1 billion in Q1 2024 (+358.8% YoY), and portable hair dryers grew 45.5% while personal care appliances fell.
China Health Supplements: Q1 2024 Market Intelligence
China's health supplements market in Q1 2024: market scale, sub-segment growth, platform dynamics, and consumer demand for targeted health solutions.
Vans in China: Design Heritage and Consumer Insights
What China's sportswear consumers valued in Vans in the year to May 2023, from its checkerboard pattern and retro styling to sizing and fit.
Premium Shift Reshapes China's CN¥ 104B Sportswear Market
China's sportswear market hit CN¥ 104.4B in the year to May 2023 as consumers traded up; on a leading marketplace the CN¥ 600-800 segment grew 25.1% YoY.
Sun-Protective Pants and Carbon-Plate Shoes Lead Growth
In the year to May 2023, sun-protective ice silk pants grew 338.3% and carbon-plate running shoes 64.1% as functional innovation drove China's sportswear.
Retro Sneakers and Price Tiers Shape China's Sportswear
How retro-design sneakers, the running boom and price positioning shaped brand strategy in China's online sportswear market in the year to May 2023.
Social Dining Culture Reshapes China's Cooking Appliance Demand
Open kitchens in 54% of Chinese homes and holiday gatherings drive demand for social cooking appliances like grills and air fryers.
Premium Shower Gel Formats Drive CN¥ 100-150 Segment
China's CN¥ 100-150 shower-gel segment grew about 40% YoY in the year to April 2023 as new formats and premium positioning lifted average selling prices.
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