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Explore content tagged with China. 324 items available.

How Ochirly's Chen Fenwan Partnership Sustained Sales 10 Months Post-Launch
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How Ochirly's Chen Fenwan Partnership Sustained Sales 10 Months Post-Launch

by Jotham Lim

Sales of Ochirly's Chen Fenwan co-branded products picked up again 10 months after launch, which suggests artist partnerships can build lasting brand value.

Fashion & Accessories China Brand Strategy
Artist Collaborations Drive CN¥ 4.2M in Apparel Sales as Brands Bet on Paper-Cutting Aesthetic
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Artist Collaborations Drive CN¥ 4.2M in Apparel Sales as Brands Bet on Paper-Cutting Aesthetic

by Jotham Lim

Chen Fenwan's 10+ brand partnerships generated CN¥ 4.2M+ in co-branded apparel sales as artist collaborations reshape China's fashion market.

Fashion & Accessories China Brand Strategy
Infant Nutrition & Baby Care: China Brand Analysis Q1 2024
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Infant Nutrition & Baby Care: China Brand Analysis Q1 2024

by Jotham Lim

Infant nutrition supplements hit +16.5% YoY growth in Q1 2024. Brand cases: Childlife's allergen-free strategy and Aveeno's KOC-led social content playbook.

Mother & Baby China
China's Pet Market: CN¥ 17bn as Men Become Majority Owners
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China's Pet Market: CN¥ 17bn as Men Become Majority Owners

by Quan Wenjun

China's online pet market reached CN¥ 17.04 billion in Q1 2024, with male owners crossing 55% for the first time and baked cat food surging +150.9% YoY.

Pet China
China Parent & Infant Market Q1 2024: What's Driving Growth
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China Parent & Infant Market Q1 2024: What's Driving Growth

by Jessie Wang

China's mother & baby online market held CN¥ 440.2 billion in Q1 2024 as Dragon Year births and premiumisation reshape demand and content-led commerce grows.

Mother & Baby China
China Baked Cat Food +150.9% and Pet Supplements, Q1 2024
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China Baked Cat Food +150.9% and Pet Supplements, Q1 2024

by Quan Wenjun

Baked cat food grew 150.9% YoY to CN¥ 360 million in Q1 2024 on meat-powder-free claims, while China's pet supplements market reached CN¥ 800 million.

Pet China
China Jewelry Market Q1 2024: Gold Turns to Self-Expression
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China Jewelry Market Q1 2024: Gold Turns to Self-Expression

by Jotham Lim

In Q1 2024, jewelry sales on a leading Chinese marketplace reached CN¥ 65.9 billion, up 18.8% YoY, as gold rose on investment and self-expression demand.

Fashion & Accessories China
China Home Appliances Market: Q1 2024 Intelligence
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China Home Appliances Market: Q1 2024 Intelligence

by Jessie Wang

China's online home appliance sales passed CN¥ 120 billion in Q1 2024, up 6.5% YoY, as content-led commerce gained share and new sub-segments drove growth.

Home Appliances China Market Sizing
How Chow Tai Sang Uses IP and Guochao Craft in Gold Jewelry
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How Chow Tai Sang Uses IP and Guochao Craft in Gold Jewelry

by Jessie Wang

Online gold jewelry sales in China grew 27.3% in Q1 2024. How Chow Tai Sang builds its gold range on IP collaborations, guochao craft and design.

Fashion & Accessories China Brand Strategy

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