China
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Value Positioning Wins in China's Cooking Appliances
China's desktop cooking appliances defied premiumization trends in 2022, with low-end and mid-range segments driving growth across all eight categories.
China's Desktop Cooking Market Polarizes Around Health
China's desktop cooking market polarized in 2022, as air fryers (+52.5%) and electric steamers (+61.2%) grew on two leading marketplaces on health positioning.
Floor Scrubbers vs Sweeping Robots: China's Cleaning Split
China's CN¥ 3.61B cleaning market splits, as floor scrubbers attract 200+ brands while sweeping robot sales concentrate in a handful of brands.
How a Chinese Appliance Brand Broke Into the US Market
Home appliance sales on a leading US marketplace reached US$4.9 billion, and one Chinese brand broke into its top tier by specialising in one category.
Body Cleansing Market Holds at CN¥ 52.3B as Shower Gel Grows
China's body cleansing market on two leading marketplaces held almost flat at CN¥ 52.3 billion in MAT2023, as shower gels grew 7.68% and scalp care 35.3%.
Bosein Skincare in China: How Ingredient-Led Buying Grew
Bosein (Pro-Xylane) skincare sales on two leading Chinese marketplaces hit CN¥ 2.59 billion in H1 2023 (+151.7% YoY), as ingredient-driven buying grew.
China Air Fryers: Health and Price Drove Five-Year Growth
Air fryer sales on two leading Chinese marketplaces reached CN¥ 4.79 billion in 2022 (+52.5% YoY), driven by health positioning and price democratization.
Health-Driven Appliances Surge as Wellness Reshapes China's Home Market
Eye-protection lamps, water softeners and air sterilisers drove China's health-focused small-appliance boom in Q1 2023 as wellness reshaped home-appliance.
China's Eye Protection Lighting Surges to CN¥ 7.62B in 2023
China's eye protection lamp market hit CN¥ 7.62B in 2023, up 85.2% YoY. Full-spectrum tech and fragmented competition reshape the lighting landscape.
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