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Tofu Seasonings: Social Media Recipes Drive Market Growth
Insights

Tofu Seasonings: Social Media Recipes Drive Market Growth

by Jotham Lim

China's tofu seasonings reached CN¥ 110.6M online as viral social-media recipes created breakout products, turning a niche condiment into a growth category.

Food & Beverage China
China's Sleep & Hair Growth Device Markets: Two High-Growth Niches
Insights

China's Sleep & Hair Growth Device Markets: Two High-Growth Niches

by Quan Wenjun

China's sleep device market reached CN¥390 million in 2023 (+5.4% YoY) and hair growth devices CN¥440 million (+86.9%), both led by niche brands.

Health & Wellness China
Brand Competition in China's Sleep & Hair Growth Device Markets
Insights

Brand Competition in China's Sleep & Hair Growth Device Markets

by Quan Wenjun

Sleep devices split into sub-CN¥ 400 and CN¥ 1,000+ tiers, while hair growth devices cluster at CN¥ 3,500–7,008. How brands compete in both markets.

Health & Wellness China
China's Online Seasonings Market Reaches CN¥ 24.4B in 2023
Insights

China's Online Seasonings Market Reaches CN¥ 24.4B in 2023

by Jotham Lim

China's CN¥ 24.4 billion online seasonings market shifted toward content-led commerce in 2023, as basic seasonings overtook compound seasonings.

Food & Beverage China E-commerce & Channels
China's Rice Sauce Market Rides Health and Flavor Trends
Insights

China's Rice Sauce Market Rides Health and Flavor Trends

by Quan Wenjun

China's rice sauce segment turns health-conscious: low-fat products grew 177.0% and oil-free 91.9% as content commerce reshapes discovery.

Food & Beverage China
China's Pet Economy Hits CN¥ 593B as Cats Overtake Dogs
Insights

China's Pet Economy Hits CN¥ 593B as Cats Overtake Dogs

by Quan Wenjun

China's pet economy reached CN¥ 592.8 billion in 2023, and cats led ownership at 60.7% in 2022, reshaping brand strategy and online competition.

Pet China
China's Online Oral Care Sales Hit CN¥ 34.35 Billion in 2024
Insights

China's Online Oral Care Sales Hit CN¥ 34.35 Billion in 2024

by Jessie Wang

China's online oral care market grew 17.2% YoY to CN¥ 34.35B in 2024, led by toothpaste at 28.6% growth, as premium and functional formats gained share.

Personal Care China Market Sizing
Male Mood-Probiotic Share Surges to 44.5% in China
Insights

Male Mood-Probiotic Share Surges to 44.5% in China

by Jotham Lim

Male mood-probiotic discussion share surged to 44.5% as the category expands well beyond its female-dominated niche, signalling a demographic shift in China.

Health & Wellness China
Joint Health Emerging Ingredients Outpace +188% Average
Insights

Joint Health Emerging Ingredients Outpace +188% Average

by Quan Wenjun

China's joint-health market sees emerging ingredients like anserine and boswellia outpace the +188% category growth average, reshaping supplement formulation.

Health & Wellness China

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