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China Fashion Hits CN¥ 695B as Shoppers Buy Fewer, Better
Insights

China Fashion Hits CN¥ 695B as Shoppers Buy Fewer, Better

by Jotham Lim

China's fashion market reaches CN¥ 695.48B with volume down -14.7% and ASP up +16.2%, as outdoor apparel surges +21.5% YoY.

Fashion China outdoor-apparel
China's Eye Health Market Surges to CN¥ 26.5B in H1 2025
Insights

China's Eye Health Market Surges to CN¥ 26.5B in H1 2025

by Quan Wenjun

China's online eye health market reached CN¥ 26.54 billion (+32.7% YoY) as 190 million myopia patients drive demand across lamps, supplements, and personal c...

E Commerce China eye-health
Three Brand Archetypes Driving China Fashion Growth in 2025
Insights

Three Brand Archetypes Driving China Fashion Growth in 2025

by Quan Wenjun

Outdoor specialists, health underwear brands, and design innovators lead China fashion growth with Cosmo Lady at +180.4% and Basic House at +123.1%.

Fashion China
Bilberry and Saffron Surge as Lutein Declines in Eye Care
Insights

Bilberry and Saffron Surge as Lutein Declines in Eye Care

by Jessie Wang

Lutein sales fell -21.6% while bilberry grew +19.6% and saffron extract surged +156.3%, marking a decisive rotation toward premium eye care ingredients in Ch...

China Dietary Supplements eye-health
China's CN¥ 36B Hygiene Market Pivots to Safety
Insights

China's CN¥ 36B Hygiene Market Pivots to Safety

by Jessie Wang

China's online hygiene market hit CN¥ 36.1B in H1 2025. Douyin overtakes Tmall for sanitary pads as safety-grade products surge +100% after scandal.

China hygiene-products consumer-goods
Skinification Drives Body Care Ingredient Revolution in China
Insights

Skinification Drives Body Care Ingredient Revolution in China

by Quan Wenjun

Facial-grade ingredients transform China's body care market: collagen surges +423.6%, niacinamide hits CN¥ 308M as skinification reshapes demand.

China Personal Care body-care
How Imperfect Baking Content Drove 2.5M Interactions in China
Insights

How Imperfect Baking Content Drove 2.5M Interactions in China

by Jotham Lim

An imperfect baking blogger's cupcake videos generated 2.5M interactions on China social media, revealing why authenticity beats polish.

Social Media China baked-goods
Cakes Capture 95% of China's Baked Goods Social Buzz in Q1 2025
Insights

Cakes Capture 95% of China's Baked Goods Social Buzz in Q1 2025

by Jotham Lim

Cakes command 95.4% of whipping cream baked goods social buzz in Q1 2025, surging +148% YoY as consumers shift from consumption to emotional expression.

Social Media China baked-goods
China's AI Hardware Market Hits CN¥ 2.39B in Q1 2025
Insights

China's AI Hardware Market Hits CN¥ 2.39B in Q1 2025

by Jotham Lim

China's AI hardware market reached CN¥ 2.39 billion in Q1 2025, with six of seven categories posting double- or triple-digit YoY growth.

China electronics ai-hardware

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