China
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China's 3C Devices Market 2024: OWS Earphones and Action Cameras Drive a CN¥ 785B Market Forward
China's 3C devices market reached CN¥ 785B in 2024 (+6.7% YoY). Smart wearables surged 24.5%, OWS earphones 86.2%, and action cameras 69.0%.
OWS Earphones Surge as China's Audio Wearables Fragment
OWS earphones grew 164.3% on a leading marketplace in 2024, while TWS grew just 5.9% there, as China's audio wearable market fragmented into new form factors.
China's Digital Electronics Market: What Defined 2024
China's digital electronics in 2024 saw new earphone forms gain ground and trade-ins lift major appliances, as AI penetration hit 46.4% in learning machines.
China Home Appliance Sales Surge 25.3% to CN¥ 888B
China's home appliance retail sales hit CN¥ 888.3 billion in the first nine months of 2025, up 25.3% YoY, as subsidies and online channels drive growth.
Pet Tech, AI Toys, and Trail Running Fuel China Growth
Smart pet appliances, AI toys, health products and trail running grew strongly in 2025, with health and wellness up 21.4% and the others faster still.
China's Online Smart Ring Sales Grew 689.1% in Q1 2025
China's online smart ring sales grew 689.1% year on year in Q1 2025, as branded rings at premium prices took hold and sleep became the main use described.
Xiaomi's Ecosystem Strategy: Diversifying Categories in 2022
How the Xiaomi, Redmi and Mijia lines moved into eye protection lamps, door locks, water heaters and other categories in 2022, and the upgrades behind them.
How Haidilao Restructured Its Restaurant Network in 2021
Why Haidilao closed restaurants opened during the pandemic, and how a smaller network and a move into online retail prepared the hotpot chain for 2022.
China's Camping Boom Drove +708% Growth in Camp Wagons in 2022
Outdoor camp wagons surged 708.2% YoY as camping matured into mainstream leisure, while pet and mother-baby sectors premiumized.
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