Skip to main content
Tag

China

Explore content tagged with China. 324 items available.

Niche Fragrance Brands Surge in China as Shoppers Trade Up
Insights

Niche Fragrance Brands Surge in China as Shoppers Trade Up

by Jessie Wang

Niche and salon fragrance houses grew by up to 165% on a leading marketplace in China. Why consumers are trading up to exclusive, skin-close scents.

Beauty & Skincare China Brand Strategy
The Rise of "Pseudo Body Scent": Chinese Fragrance Psychology
Insights

The Rise of "Pseudo Body Scent": Chinese Fragrance Psychology

by Jotham Lim

"Pseudo body scent" -- the Chinese fragrance concept with no Western equivalent -- is reshaping how brands position perfume in China.

Beauty & Skincare China Consumer Trends
Clean Beauty in China: What Consumers Actually Mean
Insights

Clean Beauty in China: What Consumers Actually Mean

by Jessie Wang

Chinese consumers read clean beauty as ingredient safety first and eco claims last. "Sensitive skin" outweighs "cruelty-free" 25:1 on Xiaohongshu.

Beauty & Skincare China
Chinese Beauty Sustainability: Reviews Show an Adoption Gap
Insights

Chinese Beauty Sustainability: Reviews Show an Adoption Gap

by Jessie Wang

Reviews show sustainability is not what makes Chinese beauty buyers purchase, yet refills score 5.6 to 1 on satisfaction. The adoption gap explained.

Beauty & Skincare China E-commerce & Channels
Sustainability in China's Beauty Market: What Consumers Actually Value
Insights

Sustainability in China's Beauty Market: What Consumers Actually Value

by Jotham Lim

Ingredient safety outweighs eco-packaging 35:1 in China's beauty market. What sustainability actually means to Chinese consumers.

Beauty & Skincare China Consumer Trends
Amazon Rainforest Botanicals in China: Zero Penetration
Insights

Amazon Rainforest Botanicals in China: Zero Penetration

by Jotham Lim

Amazon rainforest botanicals have zero penetration in Chinese skincare, a differentiation opportunity while rivals fight over Centella Asiatica.

Beauty & Skincare Food & Beverage China
Rice Cookers Stagnate as Design Beats Function
Insights

Rice Cookers Stagnate as Design Beats Function

by Jotham Lim

China's rice cooker market grew 1.3% as design overtook function and non-stick coatings fell out of consumer favour.

Home Appliances China
China GI Health Supplements Reach CN¥ 3.88B in 2025
Insights

China GI Health Supplements Reach CN¥ 3.88B in 2025

by Jessie Wang

China's online GI health supplements market reached CN¥ 3.88 billion with +14.5% YoY growth as consumers shift toward proactive digestive wellness.

Health & Wellness China
Food-Medicine Ingredients Surge as Probiotics Plateau
Insights

Food-Medicine Ingredients Surge as Probiotics Plateau

by Quan Wenjun

Chinese yam (+666.9%) and astragalus (+350.6%) lead explosive growth in food-medicine homology ingredients as probiotic growth slows to 3.8% YoY.

Health & Wellness China

Want Custom Intelligence on This Topic?

Our research team can provide tailored data and analysis for your specific business needs.

MoInsights, sent directly to your inbox.

Sign up for our newsletter for the latest ecommerce and product insights, analysis and more.

By clicking the "Continue" button, you are agreeing to Moojing's Privacy Policy .