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China's CN¥ 56.8B Household Paper Market Surges on Volume Growth
Insights

China's CN¥ 56.8B Household Paper Market Surges on Volume Growth

by Jotham Lim

China's online household paper products market reaches CN¥ 56.8B in MAT2025 with +11.3% YoY growth as kitchen paper towels surge +45.6% and platform dynamics...

China consumer-goods household-paper
China's Personal Care Market Surges to CN¥ 117 Billion
Insights

China's Personal Care Market Surges to CN¥ 117 Billion

by Jotham Lim

China's online personal care market reached CN¥ 117 billion in MAT2025, up +22.8% YoY, driven by fragrance innovation and Douyin's channel disruption.

Market Analysis China Personal Care
Vietnam and Indonesia Drive SE Asia's Hygiene Surge
Insights

Vietnam and Indonesia Drive SE Asia's Hygiene Surge

by Jotham Lim

Vietnam's +70.2% growth nearly matches Indonesia in SE Asia's hygiene market. MAKUKU captures 13% of Indonesian baby diapers via social media strategy.

China Southeast Asia baby-diapers
China GI Health Supplements Hit CN¥ 3.88B with +14.5% Growth
Insights

China GI Health Supplements Hit CN¥ 3.88B with +14.5% Growth

by Jotham Lim

China's GI health supplements market reached CN¥ 3.88 billion in H1 2025, growing +14.5% YoY as probiotics dominate and TCM ingredients surge.

Health Supplements China Probiotics
Chinese Yam Surges +666% as TCM Meets Modern Probiotics
Insights

Chinese Yam Surges +666% as TCM Meets Modern Probiotics

by Jessie Wang

Traditional Chinese medicine ingredients show explosive growth in GI supplements, with Chinese Yam +666% and Astragalus +350% as the food-as-medicine trend a...

Health Supplements China traditional-medicine
Probiotics Expand Beyond GI: Emotional Wellness Surges +160%
Insights

Probiotics Expand Beyond GI: Emotional Wellness Surges +160%

by Jessie Wang

Probiotics expand into oral care and emotional wellness, with mood-supporting probiotics growing +160% YoY as gut-brain axis science gains consumer acceptance.

Wellness China Probiotics
China Fashion Hits CN¥ 695B as Shoppers Buy Fewer, Better
Insights

China Fashion Hits CN¥ 695B as Shoppers Buy Fewer, Better

by Jotham Lim

China's fashion market reaches CN¥ 695.48B with volume down -14.7% and ASP up +16.2%, as outdoor apparel surges +21.5% YoY.

Fashion China outdoor-apparel
China's Eye Health Market Surges to CN¥ 26.5B in H1 2025
Insights

China's Eye Health Market Surges to CN¥ 26.5B in H1 2025

by Quan Wenjun

China's online eye health market reached CN¥ 26.54 billion (+32.7% YoY) as 190 million myopia patients drive demand across lamps, supplements, and personal c...

E Commerce China eye-health
Three Brand Archetypes Driving China Fashion Growth in 2025
Insights

Three Brand Archetypes Driving China Fashion Growth in 2025

by Quan Wenjun

Outdoor specialists, health underwear brands, and design innovators lead China fashion growth with Cosmo Lady at +180.4% and Basic House at +123.1%.

Fashion China

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