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Explore content tagged with China. 324 items available.

The Collagen Playbook: Scenario-Driven Formulation and Global Benchmarks
Insights

The Collagen Playbook: Scenario-Driven Formulation and Global Benchmarks

by Quan Wenjun

Collagen anchors oral beauty at over 40% penetration while expanding into bone health (+104.7%), anemia, and functional beverages.

Beauty & Skincare Health & Wellness China
Why Hiking Became China’s Outdoor Revenue Backbone
Insights

Why Hiking Became China’s Outdoor Revenue Backbone

by Quan Wenjun

Hiking and trekking represent 56.2% of scoped 2025 outdoor revenue, making them the most dependable anchor for China outdoor category strategy.

Sports & Outdoor China
China Outdoor Lifestyle Market 2026: Scale, Segments, Trust
Insights

China Outdoor Lifestyle Market 2026: Scale, Segments, Trust

by Jessie Wang

China’s outdoor lifestyle market reached CN¥ 124.36 billion in 2025 sales measured by Moojing; hiking, camping and cycling each need their own strategy.

Sports & Outdoor China Consumer Trends
China's Healthy Snacks Market Has Gone Mainstream
Insights

China's Healthy Snacks Market Has Gone Mainstream

by Jessie Wang

China's healthy snacks and edibles market reached CN¥159.8B in 2025, turning supplements into a mainstream consumer category.

Food & Beverage Health & Wellness China
China vs the US: A Decade of Per-Pet Spend Runway
Insights

China vs the US: A Decade of Per-Pet Spend Runway

by Quan Wenjun

China spends USD 95 per pet annually versus USD 961 in the US, a ten-fold runway that defines the next decade of category premiumisation.

Pet China United States
From Babies to Pets: China's Nine-Quarter Conversation Shift
Insights

From Babies to Pets: China's Nine-Quarter Conversation Shift

by Jessie Wang

China's pet-to-baby social conversation ratio grew from 1.13x in Q1 2024 to 3.00x in Q1 2026 across nine quarters of multi-platform social listening.

Pet China Social & Content
The Single-Female Engine Driving China's Pet Conversation
Insights

The Single-Female Engine Driving China's Pet Conversation

by Jotham Lim

All eight leading cohorts in China's Q1 2026 pet conversation are female, with NSR sentiment above +0.97. Inside the urban demand engine.

Pet China Consumer Trends
China's USD 11.9B Pet Economy: How Babies Became Pets in 24 Months
Insights

China's USD 11.9B Pet Economy: How Babies Became Pets in 24 Months

by Jessie Wang

China's pet e-commerce category reached USD 11.9B in 2025 (+17.5% YoY) as consumer conversation tripled from babies to pets across nine quarters.

Pet China Consumer Trends
China's CN¥ 90 Billion Perfume Market: A 4.2x Price Gap Splits Demand by Channel
Insights

China's CN¥ 90 Billion Perfume Market: A 4.2x Price Gap Splits Demand by Channel

by Quan Wenjun

China's perfume market is worth an estimated CN¥ 90B. Online, premium and content-led channels each sold about $300M in six months, at a 4.2x price gap.

Beauty & Skincare China E-commerce & Channels

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