China
Explore content tagged with China. 261 items available.
Platform Fragmentation Reshapes China's Double 11 Strategy
Douyin's competing Double 11 campaign and a shorter timeline fragmented China's 2022 Singles Day, forcing brands to rethink allocation.
Five Consumer Scenarios Driving China E-commerce Growth in 2022
Five high-growth consumer scenarios achieved +1,000% YoY niche growth in China's 2022 e-commerce market despite overall contraction.
Haidilao's Future Food Lab Enters Self-Heating Hotpot
Haidilao's Future Food Laboratory launched instant Cantonese soup to compete with Mo Xiaoxian in China's self-heating hotpot segment.
Health Food Surged +21.5% as China E-commerce Fell in 2022
Health food led China's e-commerce with +21.5% growth as Taobao+Tmall GMV fell -7.41% to CN¥ 7.17 trillion in 2022.
Haidilao Grew Condiment Sales +63% While Takeaway Fell
Haidilao's condiment sales surged +63.2% to CN¥ 687 million while takeaway revenue declined -1.7%, revealing a strategic pivot to online retail.
Customer Acquisition Costs Doubled in China's E-commerce
Alibaba's customer acquisition cost surged to CN¥ 477 per person, driving Chinese brands to pivot from traffic to product power.
Three-Sided Toothbrush and Anti-Sugar Mouthwash Break Out
Three-sided toothbrushes grew 31x YoY to CN¥ 390 million and anti-sugar mouthwash nearly doubled to CN¥ 92.4 million in 2024.
Sweep-Vibration and Hydroxyapatite Lead Oral Care Innovation
Sweep-vibration electric toothbrushes grew over 10x and hydroxyapatite toothpaste surged +155.6% YoY in China's 2024 oral care market.
How Value Brands Are Disrupting China's CN¥ 2.7B Moisturizing Tissue Market
COROU holds 53.6% of China's CN¥ 2.7B moisturizing tissue market but faces pressure from Yipiao (+424%) and Congma (+2,968%) as value brands drive +81.2% vol...
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