China
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China's Online Beauty and Skincare Sales Hit CN¥454B in 2025
China's online beauty and skincare market reached CN¥454.2 billion in 2025, up 9.7% YoY, with anti-aging at CN¥129.8 billion, up 26.3%.
Cushion Foundations Surge +37.3% as China's Makeup Evolves
Cushion foundation sales in China grew 37.3% in 2025 as makeup shifted from heavy coverage to skin-enhancing looks that keep natural features in place.
China's Online Anti-Aging Skincare Sales Rose 26.3% in 2025
China's online anti-aging skincare market grew 26.3% to CN¥ 129.8B in 2025, as body anti-aging grew 146.7% and took the category beyond facial care.
Wellness Beverages Surge 32.7% as China Shifts to Function
China's wellness beverages grew 32.7% in 2025 as efficacy concepts surged 59.9%, and brands such as Genki Forest built on neo-Chinese herbal positioning.
China's Online Snack Sales Reach CN¥ 132.8B, Up 5.8% in 2025
China's CN¥ 132.8B online snack market grew 5.8% in 2025 as emotional selling points rose 30.9% and growth shifted to identity-led niches.
China's Online F&B Sales Reached CN¥ 593.7B in 2025, Up 7.8%
China's online food & beverage market reached CN¥ 593.7 billion in 2025 (+7.8% YoY) as snacks led at CN¥ 132.8B and fresh cakes grew 154.2%.
China's Health & Wellness Market Hits CN¥ 304.4B in 2025
China's online health and wellness market reached CN¥ 304.4 billion in 2025, up 15.8%, led by dietary supplements at CN¥ 124.5 billion.
China's Brain Nutrition Market Grows 50.6% to CN¥ 11.9B
China's online brain nutrition sales grew 50.6% to CN¥ 11.9B in 2025, with Omega-3 at 71.9% of sales and cognitive enhancement at 40.1% of demand.
China's Online Anemia Supplement Sales Rose 81.4% in 2025
China's anemia supplements surged 81.4% to CN¥ 3.18B in 2025, as gummy formats and novel iron sources drive growth across the category's leading brands.
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