China
Explore content tagged with China. 324 items available.
Drinks and Beer: China's 2026 World Cup Match Nights
Chinese fans stocked up on drinks before the June 2026 World Cup kickoff: energy and functional drinks rose 74% from April to June to CN¥75.5M.
Jerseys and Footballs: China's 2026 World Cup Fan Gear
Chinese fans' national-team jersey spending reached CN¥16.9 million in June 2026, up 138% YoY, while footballs led fan gear at CN¥26.1 million.
Football Gear, Drinks and Snacks: China's World Cup Spend
Chinese spending on football gear, drinks and snacks built steadily before the 11 June 2026 World Cup kickoff, with jersey revenue up 138% year on year.
Inside Midea's Home Market: Why Its Two-Brand Model Travels
In China's mass-priced household-AC market, where 52.5% of units sell below CN¥ 3,071, Midea runs the same two-brand playbook it deploys abroad.
China Back-to-School 2025: The Three Forces Behind a CN¥ 49.9B College Season
China's Q1 2025 college back-to-school season reached CN¥ 49.9B (~US$ 6.9B) online. A Tmall Campus × Moojing study reads it through three pillars.
Subsidy Season: How National Incentives Powered China's Campus 3C Upgrade in 2025
China's 2025 back-to-school season: subsidies of up to 15% pulled forward a campus 3C upgrade, and February laptop spend ran 12% above Double 11 2024.
Style-First: Why China's College Students Bought the Look, Not the Label in 2025
In China's 2025 back-to-school season, students spent CN¥ 5.58B on fashion but weighed occasion and style over brand, a Tmall Campus × Moojing read.
Refined Self-Care 2025: How China's College Students Learned to Read the Label
China's college students moved CN¥ 3.72B of 2025 back-to-school spend toward ingredient-savvy refined repair, with skin maintenance now outweighing makeup.
Urban Light Outdoor 2024: How the Trail Style Took Over the Commute
Light-outdoor apparel sales in China rose 42% in A/W 2023/24 as trail styles moved into the commute, and social buzz rose roughly 4×.
Want Custom Intelligence on This Topic?
Our research team can provide tailored data and analysis for your specific business needs.
MoInsights, sent directly to your inbox.
Sign up for our newsletter for the latest ecommerce and product insights, analysis and more.