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Colour & Style 2024: China's Winter Wardrobe as Emotional Expression
Insights

Colour & Style 2024: China's Winter Wardrobe as Emotional Expression

by Jotham Lim

In China's Autumn/Winter 2023/24 apparel season, colour and styling became emotional self-expression, led by Maillard brown and New Chinese style.

Fashion & Accessories China Seasonal & Festival
Cold-Proof Tech 2024: How Warming Technology Became a Reason to Buy
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Cold-Proof Tech 2024: How Warming Technology Became a Reason to Buy

by Jessie Wang

Warming tech became a reason to buy in China's A/W 2023/24 season: tech-enhanced apparel reached CN¥ 2.05B, with heat-storage concepts up 151%.

Fashion & Accessories China Seasonal & Festival
China A/W Apparel 2024: The Three Forces That Reshaped a CN¥ 600B Winter Wardrobe
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China A/W Apparel 2024: The Three Forces That Reshaped a CN¥ 600B Winter Wardrobe

by Jotham Lim

China's Autumn/Winter 2023/24 online apparel season neared CN¥600 billion, shaped by warming tech, styling and light outdoor wear, up 42.8% in buzz.

Fashion & Accessories China Seasonal & Festival
China Pet Staple Food 2026: Precision Nutrition Splits the Cat and Dog Playbooks
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China Pet Staple Food 2026: Precision Nutrition Splits the Cat and Dog Playbooks

by Jotham Lim

China's online pet staple food market hit CN¥ 29.51 billion in MAT 2025, with cat staple at CN¥ 20.81 billion, and cats and dogs buy nutrition differently.

Pet China
China Pet Snacks 2026: Domestic Brands and Festival-Scene Demand Drive a CN¥ 8 Billion Category
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China Pet Snacks 2026: Domestic Brands and Festival-Scene Demand Drive a CN¥ 8 Billion Category

by Quan Wenjun

China's pet snack market reached CN¥ 8.19 billion in online sales in the year to November 2025, up 8.1%, driven by domestic brands and festive demand.

Pet China
China Pet Food 2026: How Precision Health Management Became the CN¥ 41 Billion Market's Growth Engine
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China Pet Food 2026: How Precision Health Management Became the CN¥ 41 Billion Market's Growth Engine

by Jessie Wang

China's online dog and cat food market reached CN¥ 41.38 billion in MAT 2025, up 9.0%, with supplements the fastest-growing segment at 20.3%.

Pet China
Sleep, Brain, Anemia: China's Supplement Growth Goes Specialist
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Sleep, Brain, Anemia: China's Supplement Growth Goes Specialist

by Quan Wenjun

China's supplement growth is going specialist: brain health buzz hit 148K mentions (+303.4%), and "Sleep+Mood" formulas grew 225.1% in 2025.

Health & Wellness China
China's CN¥ 383.2B Proactive Health Economy: From Treatment to Precision Prevention
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China's CN¥ 383.2B Proactive Health Economy: From Treatment to Precision Prevention

by Jessie Wang

China's online health market reached CN¥ 383.2B in 2025 (+15% YoY) as consumers shifted from treatment to precision prevention.

Health & Wellness China
Function + Natural: How China's Functional Food & Beverage Market Is Specialising
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Function + Natural: How China's Functional Food & Beverage Market Is Specialising

by Jotham Lim

China's online functional food and beverage market hit CN¥ 78.8B in 2025 (+11.1% YoY) as benefit-led claims grew 59.9% and emotional-appeal snacks 30.9%.

Food & Beverage Health & Wellness China

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