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CN¥ 130B Market Fuels China's Infant Nutrition Surge
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CN¥ 130B Market Fuels China's Infant Nutrition Surge

by Quan Wenjun

China's online dietary supplement market hits CN¥ 129.7 billion in 2024 as infant nutrition surges +26.3% YoY to CN¥ 14.9 billion, led by lutein's +311% brea...

China Dietary Supplements infant-nutrition
Infant Lutein Surpasses CN¥ 800M as Eye Health Fears Rise
Insights

Infant Lutein Surpasses CN¥ 800M as Eye Health Fears Rise

by Jessie Wang

China's infant lutein market exceeded CN¥ 800 million in 2024 with +518% YoY leader growth, driven by myopia fears and gummy format dominance at 82.8%.

China Dietary Supplements lutein
Infant Formula PGC-UGC Gap Exposes Trust Deficit
Insights

Infant Formula PGC-UGC Gap Exposes Trust Deficit

by Jessie Wang

China's infant formula brands focus on ingredients while parents prioritise safety, exposing a critical trust gap between brand messaging and consumer.

China Health & Wellness infant-formula
China's Food E-commerce Hits CN¥ 47.1T as Content Platforms Surge
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China's Food E-commerce Hits CN¥ 47.1T as Content Platforms Surge

by Jotham Lim

China's food e-commerce landscape shifts as content platforms triple their share and health-driven categories surge +29% YoY, redrawing the channel and demand.

China food-beverages ecommerce
China's Electrolyte Drinks Surge 8x to CN¥ 20.9B in Two Years
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China's Electrolyte Drinks Surge 8x to CN¥ 20.9B in Two Years

by Jotham Lim

China's electrolyte drinks surge 8x in two years, expanding from fever recovery into everyday hydration across multiple beverage categories.

China Beverages electrolyte-drinks
Deer Blood + Cordyceps Sales Surge +357.8% YoY
Insights

Deer Blood + Cordyceps Sales Surge +357.8% YoY

by Jotham Lim

Deer blood and cordyceps sales surged +357.8% YoY as post-pandemic health priorities reshape China's TCM and traditional-tonic market. Moojing e-commerce.

China Dietary Supplements Health & Wellness
Screen Time Anxiety Drives 1.43M Vision Posts by Parents
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Screen Time Anxiety Drives 1.43M Vision Posts by Parents

by Jessie Wang

Chinese parents generated 1.43 million social media posts about children's vision in 2024, with electronic device use driving 52.3% of eye care supplement pu...

Social Media China children-health
China's Cat Market: Domestic Brands Capture 62% of Sales
Insights

China's Cat Market: Domestic Brands Capture 62% of Sales

by Jotham Lim

China's online cat market reached CN¥ 46.75 billion with domestic brands now holding 62% of top-100 staple food revenue at +16.9% YoY growth.

China pet-products Cat Food
Data-Driven Product Selection for China's Beverage Market
Insights

Data-Driven Product Selection for China's Beverage Market

by Jotham Lim

A four-stage, data-driven methodology for identifying high-growth beverage opportunities in China's online market, from category sizing to brand and channel.

China food-beverages market-research

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