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Food & Beverage

Explore content tagged with Food & Beverage. 71 items available.

China Milk Powder: Buyers Want Taste, Brands Sell Nutrition
Insights

China Milk Powder: Buyers Want Taste, Brands Sell Nutrition

by Quan Wenjun

In reviews from 2021 to 2023, taste drove 34-59% of milk powder purchase decisions in China, yet brands gave it under 5% of their messaging.

Food & Beverage Consumer Trends
Imported Milk Powder in China: What Drives Brand Growth
Insights

Imported Milk Powder in China: What Drives Brand Growth

by Jotham Lim

China's online adult milk powder market grew 16.1% to CN¥ 9.18 billion in 2023, while imported brands diverged on channel, content and segment choices.

Food & Beverage E-commerce & Channels
China's Aging Population Reshapes the Milk Powder Market
Insights

China's Aging Population Reshapes the Milk Powder Market

by Jotham Lim

China's middle-aged and elderly milk powder sales rose 53.0% in 2023 to CN¥ 3.62 billion online, lifting the segment's share from 27.6% in 2021 to 39.4%.

Food & Beverage E-commerce & Channels
China Adult Milk Powder: Online Sales Hit CN¥ 9.18bn in 2023
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China Adult Milk Powder: Online Sales Hit CN¥ 9.18bn in 2023

by Quan Wenjun

Online adult milk powder sales across three leading Chinese marketplaces reached CN¥ 9.18bn in 2023, up 16.1%, as elderly formulas and premium tiers grew.

Food & Beverage China
Who Buys Adult Milk Powder in China? Consumer Segments and Messaging Gaps
Insights

Who Buys Adult Milk Powder in China? Consumer Segments and Messaging Gaps

by Jessie Wang

Pregnant women (35.7%) and elderly caregivers (32.7%) drive nearly 70% of China's adult milk powder discussion, yet brands lead on nutrition, not taste.

Food & Beverage China
China's Unsweetened Tea Surges 30% With Huge Growth Headroom
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China's Unsweetened Tea Surges 30% With Huge Growth Headroom

by Jotham Lim

China's unsweetened tea sales reached CN¥ 590M, up 30%, in the year to July 2023, yet held just 7.7% share against Japan's 85.2%, leaving a long runway.

Food & Beverage China
Tonic Packaging Innovation: Powder Formats Surge 29.4%
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Tonic Packaging Innovation: Powder Formats Surge 29.4%

by Quan Wenjun

In the year to July 2023, powder tonics grew 29.4% and liquid formats 28.5% in China as brands reinvented traditional ingredients for young urban buyers.

Food & Beverage Household & FMCG China
China's Snack Food Market Q3 2023: CN¥ 45.8B Online Sales Driven by Health Innovation
Insights

China's Snack Food Market Q3 2023: CN¥ 45.8B Online Sales Driven by Health Innovation

by Jotham Lim

China's online snack market reached CN¥ 45.8B in Jan-Jul 2023, as seven trends from wellness ingredients to DIY reshaped the category.

Food & Beverage China

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