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China's CN¥ 90 Billion Perfume Market: Tmall vs Douyin
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China's CN¥ 90 Billion Perfume Market: Tmall vs Douyin

by Quan Wenjun

China's online perfume market hit CN¥ 90B as Tmall and Douyin split roughly $600M but serve radically different consumers, splitting demand by channel.

E Commerce Perfume China
Rice Cookers Stagnate as Design Beats Function
Insights

Rice Cookers Stagnate as Design Beats Function

by Jotham Lim

China's rice cooker market stagnates at +1.3% as design beats function and non-stick coating demand collapses to just 2%.

China kitchen-appliances rice-cookers
China GI Health Supplements Reach CN¥ 3.88B in 2025
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China GI Health Supplements Reach CN¥ 3.88B in 2025

by Jessie Wang

China's online GI health supplements market reached CN¥ 3.88 billion with +14.5% YoY growth as consumers shift toward proactive digestive wellness.

China Dietary Supplements gi-health
Food-Medicine Ingredients Surge as Probiotics Plateau
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Food-Medicine Ingredients Surge as Probiotics Plateau

by Quan Wenjun

Chinese yam (+666.9%) and astragalus (+350.6%) lead explosive growth in food-medicine homology ingredients as probiotic growth slows to +3.8% YoY.

China Probiotics Dietary Supplements
China Home Appliance Market Hits CN¥ 766B in 2025
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China Home Appliance Market Hits CN¥ 766B in 2025

by Jotham Lim

China's online home-appliance market reached CN¥ 766B in 2025 as subsidy effects diverge across categories and cleaning appliances thrive amid shifting demand.

China Home Appliances
China Smart Lock Market Surges +73% to CN¥ 13.7B
Insights

China Smart Lock Market Surges +73% to CN¥ 13.7B

by Quan Wenjun

China's smart-lock market surged +73% to CN¥ 13.7B as a new national security standard and AI features drive mainstream adoption across residential segments.

China Home Appliances smart-locks
China's Anemia Supplement Market Surges +81.4% on Snackable Innovation
Insights

China's Anemia Supplement Market Surges +81.4% on Snackable Innovation

by Jotham Lim

China's anemia supplements surged +81.4% to CN¥ 3.18B in 2025. Gummy formats and novel iron sources drive growth as every top 10 brand posts triple-digit gains.

China Dietary Supplements Health & Wellness
China's Brain Nutrition Market Grows +50.6% to CN¥ 11.9B
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China's Brain Nutrition Market Grows +50.6% to CN¥ 11.9B

by Jessie Wang

China's Brain Nutrition market surged +50.6% to CN¥ 11.9B in 2025. Omega-3 holds 71.9% share as cognitive enhancement drives 40.1% of demand.

China Health & Wellness brain-nutrition
China's Health & Wellness Market Hits CN¥ 304.4B as Prevention Overtakes Treatment
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China's Health & Wellness Market Hits CN¥ 304.4B as Prevention Overtakes Treatment

by Jotham Lim

China's online Health & Wellness market reached CN¥ 304.4 billion in 2025 (+15.8% YoY) as dietary supplements lead at CN¥ 124.5B and Douyin reshapes brand co...

China Dietary Supplements Health & Wellness

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