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311 articles available

  1. News & Announcements
    5 min read

    China's Personal Care Market Surges to CN¥ 117 Billion

    China's online personal care market reached CN¥ 117 billion in MAT2025, up +22.8% YoY, driven by fragrance innovation and Douyin's channel disruption.

  2. News & Announcements
    8 min read

    Scent vs. Efficacy: How Fragrance Became the #1 Driver in China's Hair and Body Care Market

    How fragrance is reshaping China's personal-care market in H1 2025: scent-led product trends, fast-growing sub-categories and demand signals from Moojing data.

  3. News & Announcements
    9 min read

    How Douyin's 38.9% Body Care Dominance Is Forcing a China Channel Rethink

    Channel shift in China's personal-care market, H1 2025: how Douyin, Tmall and Taobao demand is moving, plus sub-category growth and brand signals from Moojing.

  4. News & Announcements
    6 min read

    Vietnam and Indonesia Drive SE Asia's Hygiene Surge

    Vietnam's +70.2% growth nearly matches Indonesia in SE Asia's hygiene market. MAKUKU captures 13% of Indonesian baby diapers via social media strategy.

  5. News & Announcements
    9 min read

    No-Makeup Look Dominates China Beauty: 645K Mentions, +94% Hybrid Product Growth

    China's no-makeup look trend dominated H1 2025 with 645K social mentions (+50% YoY). Skincare-makeup hybrids grew +94.3% as consumers reject fake refinement ...

  6. News & Announcements
    10 min read

    Robot Vacuums to Coffee Machines: China's Fastest-Growing Small Appliance Categories in H1 2025

    Robot vacuums and coffee machines lead China's small-appliance growth in H1 2025: category sizing, brand movements and demand signals from Moojing data.

  7. News & Announcements
    8 min read

    China's Electric Razor Market H1 2025: Volume Surges +18.7% as Prices Fall

    Overview of China's razors and personal-grooming market in H1 2025: category sizing, brand and demand signals from Moojing data.

  8. News & Announcements
    8 min read

    428,000 Posts, Zero Sales Lift: What Philips' Jay Chou Strategy Teaches About Celebrity Marketing in China

    Celebrity endorsement in China's razors and grooming market, H1 2025: how star power moves brand demand, plus category and consumer signals from Moojing.

  9. News & Announcements
    4 min read

    China GI Health Supplements Hit CN¥ 3.88B with +14.5% Growth

    China's GI health supplements market reached CN¥ 3.88 billion in H1 2025, growing +14.5% YoY as probiotics dominate and TCM ingredients surge.

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