All News & Research
311 articles available
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News & Announcements5 min read
China's Personal Care Market Surges to CN¥ 117 Billion
China's online personal care market reached CN¥ 117 billion in MAT2025, up +22.8% YoY, driven by fragrance innovation and Douyin's channel disruption.
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News & Announcements8 min read
Scent vs. Efficacy: How Fragrance Became the #1 Driver in China's Hair and Body Care Market
How fragrance is reshaping China's personal-care market in H1 2025: scent-led product trends, fast-growing sub-categories and demand signals from Moojing data.
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News & Announcements9 min read
How Douyin's 38.9% Body Care Dominance Is Forcing a China Channel Rethink
Channel shift in China's personal-care market, H1 2025: how Douyin, Tmall and Taobao demand is moving, plus sub-category growth and brand signals from Moojing.
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News & Announcements6 min read
Vietnam and Indonesia Drive SE Asia's Hygiene Surge
Vietnam's +70.2% growth nearly matches Indonesia in SE Asia's hygiene market. MAKUKU captures 13% of Indonesian baby diapers via social media strategy.
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News & Announcements9 min read
No-Makeup Look Dominates China Beauty: 645K Mentions, +94% Hybrid Product Growth
China's no-makeup look trend dominated H1 2025 with 645K social mentions (+50% YoY). Skincare-makeup hybrids grew +94.3% as consumers reject fake refinement ...
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News & Announcements10 min read
Robot Vacuums to Coffee Machines: China's Fastest-Growing Small Appliance Categories in H1 2025
Robot vacuums and coffee machines lead China's small-appliance growth in H1 2025: category sizing, brand movements and demand signals from Moojing data.
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News & Announcements8 min read
China's Electric Razor Market H1 2025: Volume Surges +18.7% as Prices Fall
Overview of China's razors and personal-grooming market in H1 2025: category sizing, brand and demand signals from Moojing data.
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News & Announcements8 min read
428,000 Posts, Zero Sales Lift: What Philips' Jay Chou Strategy Teaches About Celebrity Marketing in China
Celebrity endorsement in China's razors and grooming market, H1 2025: how star power moves brand demand, plus category and consumer signals from Moojing.
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News & Announcements4 min read
China GI Health Supplements Hit CN¥ 3.88B with +14.5% Growth
China's GI health supplements market reached CN¥ 3.88 billion in H1 2025, growing +14.5% YoY as probiotics dominate and TCM ingredients surge.
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