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311 articles available

  1. News & Announcements
    6 min read

    Why 96% Dine-In Revenue Drives Haidilao's Online Pivot

    Haidilao's 96% revenue concentration in dine-in operations drives its online diversification into condiments, multi-brand, and retail channels.

  2. News & Announcements
    4 min read

    Seven Super Categories Defied China's Market Slowdown in 2022

    Seven categories achieved +15% YoY growth at CN¥ 10B+ scale while most of China's top e-commerce categories declined in 2022.

  3. News & Announcements
    5 min read

    Platform Fragmentation Reshapes China's Double 11 Strategy

    Douyin's competing Double 11 campaign and a shorter timeline fragmented China's 2022 Singles Day, forcing brands to rethink allocation.

  4. News & Announcements
    4 min read

    Five Consumer Scenarios Driving China E-commerce Growth in 2022

    Five high-growth consumer scenarios achieved +1,000% YoY niche growth in China's 2022 e-commerce market despite overall contraction.

  5. News & Announcements
    7 min read

    Haidilao's Future Food Lab Enters Self-Heating Hotpot

    Haidilao's Future Food Laboratory launched instant Cantonese soup to compete with Mo Xiaoxian in China's self-heating hotpot segment.

  6. News & Announcements
    5 min read

    Health Food Surged +21.5% as China E-commerce Fell in 2022

    Health food led China's e-commerce with +21.5% growth even as Taobao and Tmall GMV fell -7.41% to CN¥ 7.17 trillion in 2022, highlighting a resilient category.

  7. News & Announcements
    3 min read

    Why are Chinese Consumers Spending Billions CNY on \"Ugly\" Fashion?

    Crocs, Birkenstocks, and snow boots—dubbed the \"ugly shoe\" trio—have taken social media by storm. According to Moojing Market Intelligence, snow...

  8. News & Announcements
    6 min read

    Haidilao Grew Condiment Sales +63% While Takeaway Fell

    Haidilao's condiment sales surged +63.2% to CN¥ 687 million while takeaway revenue declined -1.7%, revealing a strategic pivot to online retail.

  9. News & Announcements
    3 min read

    Selected in Taobao's annual top ten products, why is Coenzyme Q10 trending?

    This health supplement is booming on Chinese e-commerce platforms, with young people willing to invest in their well-being, especially amidst late...

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