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China's CN¥ 36B Hygiene Market Pivots to Safety
News & Announcements

China's CN¥ 36B Hygiene Market Pivots to Safety

by Jessie Wang

China's online hygiene market hit CN¥ 36.1B in H1 2025. Douyin overtakes Tmall for sanitary pads as safety-grade products surge +100% after scandal.

Bilberry and Saffron Surge as Lutein Declines in Eye Care
News & Announcements

Bilberry and Saffron Surge as Lutein Declines in Eye Care

by Jessie Wang

Lutein sales fell -21.6% while bilberry grew +19.6% and saffron extract surged +156.3%, marking a decisive rotation toward premium eye care ingredients in Ch...

China's Cosmetics Market Hits CN¥ 235 Billion as Value Shoppers Reshape Price Landscape
News & Announcements

China's Cosmetics Market Hits CN¥ 235 Billion as Value Shoppers Reshape Price Landscape

by Jessie Wang

China's online cosmetics market reached CN¥ 235.23 billion in H1 2025 with +10.1% YoY growth. Value-conscious consumers drive dramatic price shifts as skinca...

Skinification Drives Body Care Ingredient Revolution in China
News & Announcements

Skinification Drives Body Care Ingredient Revolution in China

by Quan Wenjun

Facial-grade ingredients transform China's body care market: collagen surges +423.6%, niacinamide hits CN¥ 308M as skinification reshapes demand.

China's Anti-Aging Market Surges +30.3% as Body Care Explodes +284% YoY
News & Announcements

China's Anti-Aging Market Surges +30.3% as Body Care Explodes +284% YoY

by Jotham Lim

China's anti-aging market reached CN¥ 65.49 billion (+30.3% YoY) in H1 2025. Body care explodes +284% as consumers expand beyond facial care. Collagen creams...

Treadmills, Exercise Bikes, Ellipticals: How AI and Apartment Living Are Reshaping China's Home Fitness Market
News & Announcements

Treadmills, Exercise Bikes, Ellipticals: How AI and Apartment Living Are Reshaping China's Home Fitness Market

by Jotham Lim

Market analysis of Home Appliances & Fitness Equipment in China. H1 2025 insights and trends.

Pet Owners, AI Workouts, and the Data Behind China's Home Appliance and Fitness Equipment Shift in H1 2025
News & Announcements

Pet Owners, AI Workouts, and the Data Behind China's Home Appliance and Fitness Equipment Shift in H1 2025

by Jotham Lim

Market analysis of Home Appliances & Fitness Equipment in China. H1 2025 insights and trends.

How Imperfect Baking Content Drove 2.5M Interactions in China
News & Announcements

How Imperfect Baking Content Drove 2.5M Interactions in China

by Jotham Lim

An imperfect baking blogger's cupcake videos generated 2.5M interactions on China social media, revealing why authenticity beats polish.

Cakes Capture 95% of China's Baked Goods Social Buzz in Q1 2025
News & Announcements

Cakes Capture 95% of China's Baked Goods Social Buzz in Q1 2025

by Jotham Lim

Cakes command 95.4% of whipping cream baked goods social buzz in Q1 2025, surging +148% YoY as consumers shift from consumption to emotional expression.

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