All News & Research
318 articles available
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News & Announcements5 min read
Platform Fragmentation Reshapes China's Double 11 Strategy
Douyin's competing Double 11 campaign and a shorter timeline fragmented China's 2022 Singles Day, forcing brands to rethink allocation.
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News & Announcements4 min read
Five Consumer Scenarios Driving China E-commerce Growth in 2022
Five high-growth consumer scenarios achieved +1,000% YoY niche growth in China's 2022 e-commerce market despite overall contraction.
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News & Announcements7 min read
Haidilao's Future Food Lab Enters Self-Heating Hotpot
Haidilao's Future Food Laboratory launched instant Cantonese soup to compete with Mo Xiaoxian in China's self-heating hotpot segment.
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News & Announcements5 min read
Health Food Surged +21.5% as China E-commerce Fell in 2022
Health food led China's e-commerce with +21.5% growth even as Taobao and Tmall GMV fell -7.41% to CN¥ 7.17 trillion in 2022, highlighting a resilient category.
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News & Announcements3 min read
Why are Chinese Consumers Spending Billions CNY on \"Ugly\" Fashion?
Crocs, Birkenstocks, and snow boots—dubbed the \"ugly shoe\" trio—have taken social media by storm. According to Moojing Market Intelligence, snow...
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News & Announcements6 min read
Haidilao Grew Condiment Sales +63% While Takeaway Fell
Haidilao's condiment sales surged +63.2% to CN¥ 687 million while takeaway revenue declined -1.7%, revealing a strategic pivot to online retail.
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News & Announcements3 min read
Selected in Taobao's annual top ten products, why is Coenzyme Q10 trending?
This health supplement is booming on Chinese e-commerce platforms, with young people willing to invest in their well-being, especially amidst late...
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News & Announcements6 min read
Customer Acquisition Costs Doubled at Two Leading Chinese Marketplaces
Customer acquisition costs at two leading Chinese marketplaces more than doubled in a year, pushing brands from traffic buying to product and brand power.
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News & Announcements3 min read
Social Media Buzz Surpasses 5 Million in China, Can the Explosive Trend in Harbin Be Replicated?
Harbin, a city in Heilongjiang, China, is gaining unprecedented popularity this winter. Unlike the usual trend of heading south for vacations,...
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