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318 articles available

  1. News & Announcements
    8 min read

    Treadmills, Exercise Bikes, Ellipticals: How AI and Apartment Living Are Reshaping China's Home Fitness Market

    How AI is reshaping China's fitness-equipment market in H1 2025: connected-product trends, consumer behaviour and category-demand signals from Moojing data.

  2. News & Announcements
    7 min read

    Pet Owners, AI Workouts, and the Data Behind China's Home Appliance and Fitness Equipment Shift in H1 2025

    China's home-appliance and fitness-equipment market in H1 2025: category sizing, fast-growing segments and consumer-demand signals from Moojing data.

  3. News & Announcements
    5 min read

    How Imperfect Baking Content Drove 2.5M Interactions in China

    An imperfect baking blogger's cupcake videos generated 2.5M interactions on China social media, revealing why authenticity beats polish.

  4. News & Announcements
    5 min read

    Cakes Capture 95% of China's Baked Goods Social Buzz in Q1 2025

    Cakes command 95.4% of whipping cream baked goods social buzz in Q1 2025, surging +148% YoY as consumers shift from consumption to emotional expression.

  5. News & Announcements
    5 min read

    China's AI Hardware Market Hits CN¥ 2.39B in Q1 2025

    China's AI hardware market reached CN¥ 2.39 billion in Q1 2025, with six of seven categories posting double- or triple-digit YoY growth.

  6. News & Announcements
    5 min read

    Tofu Seasonings: Social Media Recipes Drive Market Growth

    China's tofu seasonings reached CN¥ 110.6M as viral social-media recipes create breakout products on Douyin, turning a niche condiment into a growth category.

  7. News & Announcements
    6 min read

    China's Sleep & Hair Growth Device Markets: Two High-Growth Niches

    China's sleep device market reached CN¥ 390M (+5.4% YoY) and hair growth devices CN¥ 440M (+86.9% YoY) in 2023 — two high-growth niches within a CN¥ 139 bill...

  8. News & Announcements
    7 min read

    Brand Competition in China's Sleep & Hair Growth Device Markets

    Sleep devices split between sub-CN¥ 400 mass and CN¥ 1,000+ premium tiers; hair growth devices dominated by CN¥ 3,500-7,000 laser helmets. Brand competition ...

  9. News & Announcements
    5 min read

    Douyin Reshapes China's CN¥ 24.4B Seasonings Market

    Douyin seasonings sales surged +46.8% to CN¥ 7.1B, approaching Taobao parity, with BBQ seasoning up +174.2% as content commerce reshapes China's condiment.

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