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287 articles available

  1. News & Announcements
    6 min read

    Southeast Asia Beauty E-commerce: A $4.3 Billion Market on Shopee

    SEA beauty e-commerce hits $4.3B on Shopee. Three countries, three different markets. Hair care is the only universal winner.

  2. News & Announcements
    7 min read

    SEA Skincare: $2.19B Market Where Vietnam's YLEE Grew 5,300%

    Vietnam's YLEE grew 5,300% to create a new acne care category. Inside the $2.19B SEA skincare market on Shopee.

  3. News & Announcements
    6 min read

    Indonesia vs Thailand vs Vietnam: Three Beauty Markets, Three Strategies

    40--54% of beauty brands disappeared from SEA in 12 months. How Indonesia, Thailand, and Vietnam are consolidating differently.

  4. News & Announcements
    6 min read

    China's CN¥ 90 Billion Perfume Market: Tmall vs Douyin

    China's online perfume market hits CN¥ 90B. Tmall and Douyin split $600M but serve radically different consumers.

  5. News & Announcements
    6 min read

    Niche Fragrance Brands Surge in China: Creed +165%, Byredo +76%

    Niche fragrance brands surge on Tmall: Creed +165%, Atelier Cologne +126%, Byredo +76%. Why China's consumers are trading up.

  6. News & Announcements
    7 min read

    The Rise of "Pseudo Body Scent": Chinese Fragrance Psychology

    "Pseudo body scent" -- the Chinese fragrance concept with no Western equivalent -- is reshaping how brands position perfume in China.

  7. News & Announcements
    5 min read

    Clean Beauty in China: What Consumers Actually Mean

    Chinese consumers redefine clean beauty as ingredient safety, not eco. "Sensitive skin" outweighs "cruelty-free" 25:1 on Xiaohongshu.

  8. News & Announcements
    5 min read

    18M Tmall Reviews Reveal Sustainability's Adoption Gap in Chinese Beauty

    18M+ Tmall reviews show sustainability isn't a purchase driver. Yet refills score 5.6:1 satisfaction. The adoption gap explained.

  9. News & Announcements
    6 min read

    Sustainability in China's Beauty Market: What Consumers Actually Value

    Ingredient safety outweighs eco-packaging 35:1 in China's beauty market. What sustainability actually means to Chinese consumers.

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