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311 articles available

  1. News & Announcements
    6 min read

    Digestive Health Hits US$ 740M on Amazon in 2023

    Digestive health supplements reached US$ 740 million on Amazon in 2023, emerging as the top growth niche in a US$ 9.6 billion market.

  2. News & Announcements
    5 min read

    Health-Driven Appliances Surge as Wellness Reshapes China's Home Market

    Eye-protection lamps, water softeners and air sterilisers drove China's health-focused small-appliance boom in Q1 2023 as wellness reshaped home-appliance.

  3. News & Announcements
    6 min read

    Why China's Milk Powder Brands Are Losing the Taste Test

    Flavor/taste drives 34-59% of milk powder purchase decisions, yet brands allocate less than 5% of messaging to it. This industry-wide gap creates an actionab...

  4. News & Announcements
    5 min read

    China's Eye Protection Lighting Surges to CN¥ 7.62B in 2023

    China's eye protection lamp market hit CN¥ 7.62B in 2023, up +85.2% YoY. Full-spectrum tech and fragmented competition reshape the lighting landscape.

  5. News & Announcements
    6 min read

    Imported Milk Powder in China: What Separates Winners from Losers

    Imported milk powder brands diverged sharply in 2023 --- btnature surged +98.2% while Maxigenes declined -6.6%. Channel diversification, content marketing, a...

  6. News & Announcements
    5 min read

    China Eye Protection Lamp Market Hits Social Media Inflection Point

    China's eye protection lamp social media voice volume surged in 2023, with ceiling lamps up +372.2% YoY and a brand-consumer perception gap emerging.

  7. News & Announcements
    6 min read

    China's Aging Population Reshapes the Milk Powder Market

    China's middle-aged and elderly milk powder segment surged +53.0% YoY in 2023 to capture 39.4% market share, driven by demographic tailwinds and functional h...

  8. News & Announcements
    5 min read

    Brand vs Consumer Focus Gap in China's Eye Protection Lamps

    Brands focus on functionality (32.7%) but consumers care about design (30.5%). Analysis of the eye protection lamp perception gap.

  9. News & Announcements
    4 min read

    CBP Ingredient Surges +591.8% in Children's Milk Powder

    CBP children's growth milk powder surged +591.8% YoY as active brands jumped from 6 to 138 in two years, one of infant nutrition's hottest new fields.

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