All News & Research
318 articles available
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News & Announcements4 min read
China's Digital Electronics Market: Platform Divergence Defines 2024
China's digital electronics market in 2024 revealed sharp platform divergence, with Douyin posting explosive growth while Taobao-Tmall showed polarized perfo...
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News & Announcements6 min read
OWS Earphones Surge +164.3% as China's Audio Wearable Market Fragments
OWS earphones surged +164.3% YoY to CN¥ 17.7 billion on Taobao-Tmall in 2024, displacing TWS earphones as the primary growth engine in China's wearable audio...
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News & Announcements6 min read
China's 3C Devices Market 2024: OWS Earphones and Action Cameras Drive a CN¥ 785B Market Forward
China's 3C devices market reached CN¥ 785B in 2024 (+6.7% YoY). Smart wearables surged +24.5%, OWS earphones +86.2%, and action cameras +69.0%.
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News & Announcements8 min read
How China's Open-Ear Audio and Action Camera Markets Were Reshaped in 2024
OWS earphones grew +86.2% and action cameras +69.0% in China's 2024 3C market. What drove two of the year's fastest-expanding device categories.
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News & Announcements8 min read
Beyond Food: Sports +23.3% and Tablets +88.6% Win China's National Day Non-Food Surge
Beyond food: sports and electronics gifting for China's Mid-Autumn and National Day festivals, H2 2025, with category demand and consumer signals from Moojing.
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News & Announcements7 min read
Mid-Autumn & National Day 2025: China's Festival Product Winners Across 15 Categories
A data-driven food & beverage product guide for China's Mid-Autumn and National Day festivals, H2 2025: high-potential categories and gifting-demand signals.
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News & Announcements8 min read
Mooncake Market Bifurcation: Why Loose Formats Win While Gift Boxes Decline
China's mooncake market trends for H2 2025: flavour and format innovation, gifting demand and fast-growing sub-categories, from Moojing data.
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News & Announcements9 min read
The Southeast Asia Opportunity: Why Indonesia and Vietnam Are Chinese Hygiene Brands' Next Big Markets
How China's disposable-hygiene brands are expanding into Southeast Asia in H2 2025: category demand, market-entry signals and growth opportunities, by Moojing.
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News & Announcements8 min read
Festival Drinks: Why Alcohol +42.9% and Chilled Dairy +51.7% Are Mid-Autumn's Breakout Categories
Festival beverage trends in China for H2 2025 across alcohol and dairy: gifting demand, fast-growing sub-categories and consumer signals from Moojing data.
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