All News & Research
311 articles available
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News & Announcements9 min read
The Southeast Asia Opportunity: Why Indonesia and Vietnam Are Chinese Hygiene Brands' Next Big Markets
How China's disposable-hygiene brands are expanding into Southeast Asia in H2 2025: category demand, market-entry signals and growth opportunities, by Moojing.
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News & Announcements8 min read
Festival Drinks: Why Alcohol +42.9% and Chilled Dairy +51.7% Are Mid-Autumn's Breakout Categories
Festival beverage trends in China for H2 2025 across alcohol and dairy: gifting demand, fast-growing sub-categories and consumer signals from Moojing data.
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News & Announcements10 min read
Safety, Not Price: How the CCTV 315 Incident Transformed China's Feminine Hygiene Market
Safety and innovation in China's feminine-hygiene market, H2 2025: material trends, fast-growing formats and consumer-demand signals from Moojing data.
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News & Announcements4 min read
China Home Appliance Sales Surge +25.3% to CN¥ 888B
China's home appliance retail sales hit CN¥ 888.3 billion in 2025, up +25.3% YoY, as subsidies and online channels drive growth.
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News & Announcements9 min read
China Disposable Hygiene H2 2025: Douyin's 44% Share and the Medical-Grade Safety Revolution
Analysis of China's disposable-hygiene market in H2 2025: category sizing, fast-growing formats, brand and demand signals from Moojing data.
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News & Announcements5 min read
Pet Tech, AI Toys, and Trail Running Fuel China Growth
Smart pet appliances, AI toys, health products, and trail running post +30% YoY growth, revealing China's emerging lifestyle verticals.
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News & Announcements5 min read
China AI Toy Market Surged +427% in 2025: Emotional Companionship Redefines the Category
China AI toy sales hit CN¥ 740M (+427% YoY) in 2025. Trendy plush toys surged +1,466% as emotional companionship displaced robots.
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News & Announcements4 min read
China 3C Electronics Market Exceeded CN¥ 1.1 Trillion in 2025
China's 3C electronics surpassed CN¥ 1.1T in 2025 (+18.5% YoY) as power-bank regulations and AI toys reshape the market and shift category growth leadership.
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News & Announcements4 min read
Samsung's Entry Drives +689.1% Smart Ring Growth in China
Samsung's Galaxy Ring launch transformed China's smart ring market, driving +689.1% YoY growth with sleep monitoring as the dominant use case.
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