All News & Research
311 articles available
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News & Announcements9 min read
Flyco vs. Panasonic: Inside China's Mid-Market Electric Razor Battle
Brand competition in China's razors market, H1 2025: how Flyco, Panasonic and rivals compete on demand, plus category and consumer signals from Moojing data.
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News & Announcements4 min read
Chinese Yam Surges +666% as TCM Meets Modern Probiotics
Traditional Chinese medicine ingredients show explosive growth in GI supplements, with Chinese Yam +666% and Astragalus +350% as the food-as-medicine trend a...
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News & Announcements4 min read
Probiotics Expand Beyond GI: Emotional Wellness Surges +160%
Probiotics expand into oral care and emotional wellness, with mood-supporting probiotics growing +160% YoY as gut-brain axis science gains consumer acceptance.
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News & Announcements5 min read
China Fashion Hits CN¥ 695B as Shoppers Buy Fewer, Better
China's fashion market reaches CN¥ 695.48B with volume down -14.7% and ASP up +16.2%, as outdoor apparel surges +21.5% YoY.
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News & Announcements5 min read
Three Brand Archetypes Driving China Fashion Growth in 2025
Outdoor specialists, health underwear brands, and design innovators lead China fashion growth with Cosmo Lady at +180.4% and Basic House at +123.1%.
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News & Announcements4 min read
China's Eye Health Market Surges to CN¥ 26.5B in H1 2025
China's online eye health market reached CN¥ 26.54 billion (+32.7% YoY) as 190 million myopia patients drive demand across lamps, supplements, and personal c...
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News & Announcements6 min read
China's CN¥ 36B Hygiene Market Pivots to Safety
China's online hygiene market hit CN¥ 36.1B in H1 2025. Douyin overtakes Tmall for sanitary pads as safety-grade products surge +100% after scandal.
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News & Announcements4 min read
Bilberry and Saffron Surge as Lutein Declines in Eye Care
Lutein sales fell -21.6% while bilberry grew +19.6% and saffron extract surged +156.3%, marking a decisive rotation toward premium eye care ingredients in Ch...
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News & Announcements6 min read
China's Cosmetics Market Hits CN¥ 235 Billion as Value Shoppers Reshape Price Landscape
China's online cosmetics market reached CN¥ 235.23 billion in H1 2025 with +10.1% YoY growth. Value-conscious consumers drive dramatic price shifts as skinca...
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