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318 articles available

  1. News & Announcements
    4 min read

    Fanqi Jewelry Surges +87% to CN¥ 250M on Romance Strategy

    Fanqi grew +87% YoY to CN¥ 250M on Tmall through romance-driven storytelling and a Gen Z omnichannel strategy, a case study in China jewellery brand-building.

  2. News & Announcements
    10 min read

    Kitchen ACs and Portable Appliances: China's Two Rising Home Appliance Niches

    Kitchen air conditioners hit CN¥ 1.1 billion at +358.8% YoY; portable hair dryers surged +45.5% in Q1 2024 as China's home appliances market creates new sub-...

  3. News & Announcements
    9 min read

    China Health Supplements: Q1 2024 Market Intelligence

    China's health supplements market in Q1 2024 — market scale, sub-segment growth, platform dynamics, and consumer demand for targeted health solutions.

  4. News & Announcements
    5 min read

    Inside Vans' -49% Collapse: China Market Lessons

    Vans suffered a -49% Tmall sales decline in MAT2023 despite strong design heritage. Consumer insights reveal what went wrong.

  5. News & Announcements
    7 min read

    Eye & Liver Supplements: China's Fastest-Growing Health Niches

    Eye and liver health supplements surge in China's Q1 2024 — ingredient analysis, Renhe and Swisse case studies, consumer demographics.

  6. News & Announcements
    5 min read

    Premium Shift Reshapes China's CN¥ 104B Sportswear Market

    China's sportswear market hits CN¥ 104.4B with consumers trading up to premium tiers, as the CN¥ 600-800 segment grows +25.1% YoY.

  7. News & Announcements
    6 min read

    How Functional Innovation Drives China's Dairy Growth in Q1 2024

    Children's milk powder commands a 70% price premium at CN¥ 217 yet achieves the highest growth rate in Q1 2024. Functional ingredients, health-conscious form...

  8. News & Announcements
    5 min read

    Sun-Protective Pants and Carbon-Plate Shoes Lead Growth

    Sun-protective ice silk pants surge +338.3% and carbon-plate running shoes grow +64.1% as functional innovation drives China's sportswear market.

  9. News & Announcements
    7 min read

    Blush Breakout & Makeup Remover Upgrade: China Q1 2024

    Blush surges and makeup remover upgrades in China's Q1 2024 beauty market — category analysis, cream format dominance, and brand spotlights.

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