All News & Research
311 articles available
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News & Announcements6 min read
China's CN¥ 90 Billion Perfume Market: Tmall vs Douyin
China's online perfume market hit CN¥ 90B as Tmall and Douyin split roughly $600M but serve radically different consumers, splitting demand by channel.
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News & Announcements6 min read
Niche Fragrance Brands Surge in China: Creed +165%, Byredo +76%
Niche fragrance brands surge on Tmall: Creed +165%, Atelier Cologne +126%, Byredo +76%. Why China's consumers are trading up.
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News & Announcements7 min read
The Rise of "Pseudo Body Scent": Chinese Fragrance Psychology
"Pseudo body scent" -- the Chinese fragrance concept with no Western equivalent -- is reshaping how brands position perfume in China.
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News & Announcements5 min read
Clean Beauty in China: What Consumers Actually Mean
Chinese consumers redefine clean beauty as ingredient safety, not eco. "Sensitive skin" outweighs "cruelty-free" 25:1 on Xiaohongshu.
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News & Announcements5 min read
18M Tmall Reviews Reveal Sustainability's Adoption Gap in Chinese Beauty
18M+ Tmall reviews show sustainability isn't a purchase driver. Yet refills score 5.6:1 satisfaction. The adoption gap explained.
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News & Announcements6 min read
Sustainability in China's Beauty Market: What Consumers Actually Value
Ingredient safety outweighs eco-packaging 35:1 in China's beauty market. What sustainability actually means to Chinese consumers.
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News & Announcements5 min read
Amazon Botanicals in China: Zero Penetration, Maximum Opportunity
Amazon botanicals have 0% penetration in Chinese skincare. A differentiation opportunity while rivals fight over Centella Asiatica.
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News & Announcements4 min read
Rice Cookers Stagnate as Design Beats Function
China's rice cooker market stagnates at +1.3% as design beats function and non-stick coating demand collapses to just 2%.
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News & Announcements4 min read
China GI Health Supplements Reach CN¥ 3.88B in 2025
China's online GI health supplements market reached CN¥ 3.88 billion with +14.5% YoY growth as consumers shift toward proactive digestive wellness.
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