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311 articles available

  1. News & Announcements
    7 min read

    Subsidy Season: How National Incentives Powered China's Campus 3C Upgrade in 2025

    In China's 2025 back-to-school season, national subsidies of up to 15% pulled forward a campus 3C upgrade — February laptop spend ran +12% above Double 11 2024.

  2. News & Announcements
    7 min read

    Style-First: Why China's College Students Bought the Look, Not the Label in 2025

    In China's 2025 back-to-school season, students spent CN¥ 5.58B on fashion — but weighed occasion and style over brand, a Moojing partnership read.

  3. News & Announcements
    7 min read

    Refined Self-Care 2025: How China's College Students Learned to Read the Label

    In China's 2025 back-to-school season, college students moved CN¥ 3.72B of personal-care spend toward ingredient-savvy "refined repair" — skin maintenance no...

  4. News & Announcements
    6 min read

    Urban Light Outdoor 2024: How the Trail Style Took Over the Commute

    In China's 2024 Autumn/Winter season, "light outdoor" apparel sales rose +42% as trail and park styles crossed into the daily commute. A JD × Moojing read on...

  5. News & Announcements
    5 min read

    Colour & Style 2024: China's Winter Wardrobe as Emotional Expression

    In China's 2024 Autumn/Winter season, colour and styling became a form of emotional self-expression. A JD × Moojing study reads the palettes and archetypes s...

  6. News & Announcements
    6 min read

    Cold-Proof Tech 2024: How Warming Technology Became a Reason to Buy

    In China's 2024 A/W season, warming technology became a purchase driver: tech-enhanced apparel reached CN¥ 2.05B (~US$ 289M), with heat-storage +151% and col...

  7. News & Announcements
    5 min read

    China A/W Apparel 2024: The Three Forces That Reshaped a CN¥ 600B Winter Wardrobe

    China's 2024 Autumn/Winter apparel season approached CN¥ 600B (~US$ 85B) online. A JD × Moojing study reads it through three forces: warming technology, styl...

  8. News & Announcements
    6 min read

    China Pet Supplements 2026: A CN¥ 3.69 Billion Blue Ocean Growing +20.3% a Year

    China's pet supplement market hit CN¥ 3.69 billion in MAT 2025, up 20.3% YoY — a low-concentration blue ocean where domestic brands grow fastest.

  9. News & Announcements
    6 min read

    China Pet Staple Food 2026: Precision Nutrition Splits the Cat and Dog Playbooks

    China's online pet staple food market reached CN¥ 29.51 billion in MAT 2025, with cat staple at CN¥ 20.81 billion (+9.5%) — and cats and dogs now follow dive...

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