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China's CN¥ 328.3B Nutritional Supplements Market: Four Trends Reshaping Consumer Demand in Q4 2023
News & Announcements

China's CN¥ 328.3B Nutritional Supplements Market: Four Trends Reshaping Consumer Demand in Q4 2023

by Jessie Wang

China's nutritional supplements market hit CN¥ 328.3B in 2023 with online sales surging +31.1% YoY. Four structural trends are driving the next wave of growth.

China's Men's Personal Care Market Splits at CN¥ 6.4B: Skincare Contracts While Body Grooming Surges
News & Announcements

China's Men's Personal Care Market Splits at CN¥ 6.4B: Skincare Contracts While Body Grooming Surges

by Jotham Lim

Skincare holds 54.6% share on Tmall/JD.com but faces double-digit declines, while depilatory cream and hair color post 35%+ five-year CAGR. Q4 2023 data.

Men's Hair Color in China Surges +689% on Douyin — But Single-Use Packs Remain a Market-Wide Pain Point
News & Announcements

Men's Hair Color in China Surges +689% on Douyin — But Single-Use Packs Remain a Market-Wide Pain Point

by Quan Wenjun

Bigen holds 28.6% share on Tmall/JD.com while Douyin's men's hair color market rockets +689% YoY. Brand comparison, consumer profiles, and packaging pain poi...

China Water Bottle Market: CN¥ 15.5B Amid Correction and New Growth Pockets in Q3 2023
News & Announcements

China Water Bottle Market: CN¥ 15.5B Amid Correction and New Growth Pockets in Q3 2023

by Jotham Lim

China's water bottle market reached CN¥ 15.46B in the rolling year to August 2023, declining -9.6% YoY. Discover which sub-categories are growing and why.

Rubber Duck Tops Water Bottle IP Rankings: A Four-Dimensional Strategy Analysis Q3 2023
News & Announcements

Rubber Duck Tops Water Bottle IP Rankings: A Four-Dimensional Strategy Analysis Q3 2023

by Jotham Lim

Moojing's IP Four-Dimensional Analysis ranks Rubber Duck, Van Gogh, and Snoopy as top co-branding partners for China's water bottle market in Q3 2023.

China Sports T-Shirt Market Contracts -2.3% as Yoga and Running Surge Q3 2023
News & Announcements

China Sports T-Shirt Market Contracts -2.3% as Yoga and Running Surge Q3 2023

by Quan Wenjun

China's online sports T-shirt market reached CN¥ 1.99 billion in Q3 2023, down -2.3% YoY, while yoga (+16.2%) and running (+8.1%) sub-categories outperform.

Sun Protection +227%, Cotton-Polyester Blends Surge: China Sports T-Shirt Opportunity Points Q3 2023
News & Announcements

Sun Protection +227%, Cotton-Polyester Blends Surge: China Sports T-Shirt Opportunity Points Q3 2023

by Jotham Lim

Four data-driven opportunity points in China's Q3 2023 sports T-shirt market: sun protection styles, material blends, couple's gifting, and athleisure crosso...

China's Unsweetened Tea Surges +30% With Huge Growth Headroom
News & Announcements

China's Unsweetened Tea Surges +30% With Huge Growth Headroom

by Jotham Lim

China's unsweetened tea hits CN¥ 590 million at +30% YoY, yet holds just 7.7% share vs. Japan's 85.2%.

Tonic Packaging Innovation: Powder Formats Surge +29.4%
News & Announcements

Tonic Packaging Innovation: Powder Formats Surge +29.4%

by Quan Wenjun

China's tonic market reinvents traditional ingredients through powder (+29.4% YoY) and liquid (+28.5% YoY) formats targeting young urban consumers.

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