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318 articles available

  1. News & Announcements
    7 min read

    China's Rice Sauce Market Rides Health and Flavor Trends

    China's rice sauce segment turns health-conscious: low-fat products grew +177.0% and oil-free +91.9% as content commerce reshapes discovery.

  2. News & Announcements
    5 min read

    China's Pet Economy Hits CN¥ 593B as Cats Overtake Dogs

    China's pet economy reached CN¥ 592.8 billion in 2023. Cats now lead ownership at 60.7%, reshaping brand strategy and online competition.

  3. News & Announcements
    6 min read

    China's Oral Care Market Hits CN¥ 34.35 Billion in 2024

    China's online oral care market surged +17.2% YoY to CN¥ 34.35B in 2024, led by toothpaste at +28.6% growth, as premium and functional formats gain share.

  4. News & Announcements
    6 min read

    Male Mood-Probiotic Share Surges to 44.5% in China

    Male mood-probiotic discussion share surged to 44.5% as the category expands well beyond its female-dominated niche, signalling a demographic shift in China.

  5. News & Announcements
    6 min read

    Joint Health Emerging Ingredients Outpace +188% Average

    China's joint-health market sees emerging ingredients like anserine and boswellia outpace the +188% category growth average, reshaping supplement formulation.

  6. News & Announcements
    8 min read

    CN¥ 130B Market Fuels China's Infant Nutrition Surge

    China's online dietary supplement market reached CN¥ 129.7 billion in 2024; infant nutrition grew +26.3% to CN¥ 14.9 billion, led by lutein's +311% surge.

  7. News & Announcements
    5 min read

    Infant Lutein Surpasses CN¥ 800M as Eye Health Fears Rise

    China's infant lutein market exceeded CN¥ 800 million in 2024 with +518% YoY leader growth, driven by myopia fears and gummy format dominance at 82.8%.

  8. News & Announcements
    5 min read

    Infant Formula PGC-UGC Gap Exposes Trust Deficit

    China's infant formula brands focus on ingredients while parents prioritise safety, exposing a critical trust gap between brand messaging and consumer.

  9. News & Announcements
    4 min read

    China's Food E-commerce Hits CN¥ 47.1T as Content Platforms Surge

    China's food e-commerce landscape shifts as content platforms triple their share and health-driven categories surge +29% YoY, redrawing the channel and demand.

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